In researching design for business, I've found that dates are often associated with campaigns.
As a creative entrepreneur, my research and development (in essence, a campaign) to create a series of products (staged performances) doesn't always align with calendar dates.
The creative process has its own timeline.
Artists listen to the work. Pay attention to the needs of the work. Adjust and adapt. Reframe. Rework. Renew.
Capitalism and academia declare that we have deadlines. Life and creativity don't always fit into their neat models (but we try).
Close cut to JCWK Dance Lab's work. I expected the "We Are StarDust" campaign to last 3-5 years at its inception. That's a long time for R & D.
But here we are in 2023 and I've fallen from the stars to the earth with an interest in soil regeneration, agriculture and sustainable models for life, business, and food.
To honor the process, I've decided to slightly alter JCWK Dance Lab's logo to reflect our current research. We're looking at soil regeneration, socio-cultural regeneration, business regeneration, and the sharing of stories across generations with our Cultural Exchange at The Heritage of Green Hills.
I don't know how long this particular campaign will go on, but I'm excited.
So, for this research period, JCWK Dance Lab's logo looks a little bit different. Get your merch now because it'll be different again in a little bit. You can track time and your journey with us through merch and our logo.