In light of our acceptance to the International Human Rights Arts Festival, a friend asked if I could give them something tangible - a card or physical advertisement - to share with their family who lived in the area of the venue.
I hadn't thought of creating a postcard for our local friends because the festival is in NYC and is doing their own marketing. We live in a digital world and printing is sometimes a questionable use of resources and impact. Research suggests that most printed materials get thrown out and not recycled appropriately. BUT, research also shows that tangible reminders create cognitive and emotional connections to a brand. (Read more on the science here.)
Great idea, Friend! Your suggestion developed an opportunity to 1) create a reminder of several of the projects we have going on right now, 2) increase our brand awareness, and 3) further Connect with our communities through Kinesthetic stories (now, tangible products, instead of movement).
So, I went to work.
The team at BerkOne printed these quickly and beautifully. Thank you for helping us to share our Joy by Connecting with our communities in a tangible way!
Another local company, JerseyInk, has been working diligently with us to develop some swag with our latest logo. I'm learning to listen to my communities and what they need. Read more about that process here.
In addition to advertising the IHRAF, the post card allowed me to create a reminder for our online store, which is running for a limited time, right before the festival. Click here to check it out.
Check out the postcards:
Thanks, BerkOne! Thanks, JerseyInk! Thanks, Friends, for inspiring me to think and work differently than I would have on my own!
No comments:
Post a Comment